Friday, June 22, 2007

Student Survey launched!

We have some very exciting news, the student survey has officially been launched! Students within the OAC (Ontario Agricultural College) at the University of Guelph have been some of our first respondents and we appreciate their responses. We are working to get other individual colleges as well as the Central Students Association to send the survey link out. In the meantime, if you are a University of Guelph student, please email for the link and give us your opinions on an agricultural communications education centre. Thank you in advance!

Friday, June 15, 2007

Read our story in the Farm Journalist!

Read about our study in the May 2007 Edition of the CFWF's Farm Journalist! Go to and click on the e-newsletter in the top right.

If you would like to make sure you will be contacted for the survey, email us at

Monday, June 11, 2007

A Feasibility Study…

Up to this point all of our mini-reports have been geared toward explaining concepts such as social communication, service-learning and extension. All of these are beneficial to the understanding of concepts the proposed centre may incorporate, but we have yet to define one very important aspect of our study. What is a feasibility study? For simplicity sake, a breakdown of this concept into three areas will be performed with those areas being: What is a feasibility study, what are the components of a feasibility study and finally, how to write a feasibility study report.

What is a Feasibility Study?

A feasibility study is an important component of the project/business development process, assisting in the evaluation of new business ventures. A feasibility study is mainly used to assess the economic viability of a proposed business, allowing planners to determine whether the project idea is realistic and if the benefits of the project outweigh the costs. One important aspect to consider when conducting a feasibility study is the people involved. It is important to involve independent researchers or consultants of the organization in order to ensure that results are unbiased.

What are the Components of a Feasibility Study?

Feasibility studies include many components. Whenever a feasibility study is conducted the researchers must examine four major areas of feasibility including market, technical, financial and organizational or managerial feasibility. Market feasibility examines the demand for the product in the marketplace. Technical feasibility looks at the both the physical space and equipment required to produce the product. Financial feasibility is one of the most important aspects of the study and must be examined carefully. Every potential cost and benefit must be analyzed to ensure that the project can be profitable on a long-term basis. Organizational or managerial feasibility determines the structure of the project and where people fit within it. These components are crucial to the study and must be analyzed thoroughly to ensure the results are accurate.

How to Write a Feasibility Study Report

One important aspect of a feasibility study is to be able to write a report at the end detailing your results and recommendations. Many people get caught up in believing that the report is the most important aspect of the project believing that a large report means a large effort. However the process is actually just as important as the final report when conducting the feasibility study and the size of the report is irrelevant as long as you get across the points in a clear and concise manner.

Seven key areas of focus on writing the report include: appearance (looks professional), table of contents (makes it easier to locate sections of information), an executive summary (provides a synopsis of the report that allows readers to gain an understanding prior to reading the report), sections (break information into sections for easier reading), quotations (adds credibility), other supporting elements (visuals such as charts, graphs and tables) and finally, appendices (provides an area for additional information to be read). These areas of a report help the readers by providing a clearer, more appealing and professional structure of the information.,M1